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ASUS Launches ExpertBook Ultra Targeting Professionals With AI Features

Aliyu Aliyu·September 4, 2026·2 min read

ASUS has introduced the ExpertBook Ultra, a new laptop designed for professional users, with a strong emphasis on artificial intelligence features and display technology. The announcement was reported by Indonesian state news agency ANTARA News on Friday, September 4, 2026.

According to ANTARA News, the device is positioned as a solution for professionals who require high mobility. The laptop reportedly features a Tandem OLED screen, a display technology that layers OLED panels to achieve higher brightness and improved power efficiency compared to traditional single-layer OLED screens.

The ExpertBook Ultra is said to integrate AI capabilities to support professional workloads. While specific technical specifications such as processor model, memory capacity, and storage options were not detailed in the available reporting, the core selling points highlighted by ANTARA News are the AI integration and the advanced display.

Additional coverage from ANTARA News Kaltara and other regional outlets, including KPFM Balikpapan and Elshinta, echoed the same themes, describing the laptop as combining mobility with AI-driven intelligence. One report from Radar Tarakan emphasized the device's battery life, claiming it can last up to 26 hours on a single charge, alongside the Tandem OLED panel.

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The launch appears to have been showcased at an event in Pontianak, Indonesia, where hundreds of journalists from across Kalimantan gathered to test the laptop, according to Elshinta. This suggests ASUS is actively courting media professionals as a key audience for the ExpertBook Ultra, likely due to the demands of on-the-go reporting and content creation.

The ExpertBook Ultra marks another step in ASUS's push to embed AI capabilities into its business-focused product lines. As the professional laptop market becomes increasingly crowded with AI-enabled devices, the combination of a power-efficient display and extended battery life could be a differentiator.

Watch for more detailed specifications and regional pricing information to emerge as the device becomes more widely available in Southeast Asian markets.

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